Well, here we are…
- 30 years in business
- Over 2 Billion in computer hardware sold
- Over 3,500 people employed
- Over $150,000,000 in payroll
- Millions of air miles traveled
- Hundreds of trade shows exhibited or attended
- Moved warehouse & offices six times
- Co-workers have turned into friends and family
- We are all so much older, and we hope, much wiser
Are we there yet? Not at all. The journey continues.
“It has been an honor and a privilege to have served our base of suppliers and customers for these last 30 years. A very special thanks to our valued employees who have put so much effort into ensuring our ongoing success.
Business Park Drive – Temecula
Ord Way – Oceanside
Oak Ridge Way – Vista
Temple Heights Drive – Oceanside
Sea Lion Place – Carlsbad
Loker Ave – Carlsbad
Our 30 Year Journey
Gross Sales: Est $750,000
Evertek was started by Frank Segler and Henry Limoge on 7-11-1990 as a distributor of Speedlink brand 2400 baud modems and reseller of various computer peripherals.
All four original employees are former Kaypro staffers who worked at a parts trading division called KMG.
Gross Sales: Est $1,800,000
Evertek wins contract to remove, refurbish and resell 5000 units of Leading Edge branded XT Computers from US Navy installations nationwide, including Hawaii.
We set up Last Stop Computer Shop to sell at computer swap meets across the So Cal area. Nearly every single Sunday for years to come would see us at one of the local computer swaps selling off all of our odds and ends.
Gross Sales: Est $2,500,000
Evertek wins the McGraw Hill NRI contract to build 36,000 computers.
(1000 computers a month for 3 years.)
Gross Sales: $4,666,183
Hank Limoge and Frank Segler buy shares in MarkShine, a bankrupt cable factory in Pampanga, Philippines. We restart it, scale it up to hundreds of employees, sell off the inventory. And two years later sold the stock to other investors.
Evertek moves to Sea Lion Place in Carlsbad, CA
We launch Data>Trans, a product similar to Laplink, with Lee Bowman.
Evertek moves to Sea Lion Place in Carlsbad, CA.
Doug Allen creates his famous Evertek Hot Sheet. A weekly and then daily FAX sent to thousands of customers worldwide. We had multiple high volume FAX cards running non stop to deliver these FAXes pre-internet.
Gross Sales: $3,460,371
Evertek spins off and sells division that built computers as Vision Computers. They move to Iron Ridge, Wisconsin for tax breaks and are eventually sold to a large catalog mail order company.
Gross Sales: $7,337,890
Evertek buys 25,000 square foot building on Temple Heights Drive in Oceanside, CA.
We expand refurbishing operations.
Evertek starts attending international tradeshows with ComExpo Mexico City. We continue this tradition with trade show exhibitions worldwide for the next 25 years. Dubai, Taipei, Dubai (UAE), Taipei (Taiwan), Hanover (Germany), Sao Paulo (Brazil), Athens (Greece), Barcelona (Spain), Warsaw (Poland), Amsterdam, (Netherlands) and of course, the innumerable Las Vegas trade shows.
Gross Sales: $17,212,302
Scott Kusel and Frank Segler start Computer Geeks, a sister company to Evertek. We are so early to the internet we had to have our own shopping cart software written. Nothing was ‘off the shelf’ in this era.
Scott Kusel takes Geeks.com from a 1 man operation shipping dozens of boxes daily, to hundreds, and then over several years to many thousands of orders every single day. Geeks.com was one of the leading e-commerce companies of this era.
We purchase the Chicony motherboard factory (in Taiwan) and the Chicony keyboard factory (in Thailand) wall to wall, requiring our exhausted buyer to travel through 5 countries in 1 day.
Evertek purchased 40,000 major brand equalizer units which were incompatible with current interfaces. We were able to design a modification, put it into quick production, repackage the units with the modification and successfully sold off the entire lot over the year.
Gross Sales: $31,431,701
Geeks.com moves from a small suite on Sea Lion Place to a large warehouse in Vista, CA.
Geeks starts selling on OnSale (Later bought by Egghead.com) and order volume skyrockets. We were the back end supplier for over 10% of the sales of OnSale.
Evertek launches Electronic Self Serve, a revolutionary online ordering system, real time inventory and returns management. Customers could fully interact entirely online. For the era it was unique and one of a kind. All developed in house.
Gross Sales: $57,158,950
We launch Wholesaleauction.com to sell odds and ends to our dealer base.
A major modem manufacturer, seeking to dramatically increase unit sales and obtain the most significant cost discount from the chipset manufacturer, approached us and in exchange for very high monthly commitments, gave us a cost pass-through. The result was that we moved nearly 500,000 56K modems at a cost far below the market price.
Gross Sales: $78,615,000
We file for an Initial Public Offering (IPO) as CompGeeks, Inc (later renamed to Genica Corporation), and merged Geeks.com & Evertek.com into a single entity.
Evertek purchases bulk assets of Aurora Electronics (formerly Micro-C) for IC and circuit board recycling.
Evertek buys out all inventory of Storm Technology, a large scanner maker. This was a deal for 42 truckloads of scanners of various makes and models.
Evertek and Geeks move to 90,000 square foot facility at Ord Way in Oceanside, CA to consolidate operations.
Gross Sales: $105,873,000
We are listed as the 23rd largest Area Private Companies for San Diego County in the San Diego Business Journal’s Starcom 2000.
Geeks has epic parking lot sales open to the public. They become a local institution for well over the next decade.
Evertek launches the Genica Tavarua MP3-CD Player. We import tens of thousands of units worth millions of dollars. We are the first company to brand & resell MP3 CD Players in the United States. Significant press followed for our Genica line of consumer electronics.
Gross Sales: $124,506,000
We scale up operations dramatically as Geeks.com daily order count skyrockets to thousands per day. We expand by leasing 1875 Ord Way in addition to 1890 Ord Way.
Refurbishing expands, production expands. Employment balloons into the hundreds.
Gross Sales: $118,065,000
From the San Diego Business Journal, for San Diego County, we are ranked as:
- #2 Largest Computer Reseller
- #3 e-Commerce Company
- #16 Largest Area Private Company
- #25 Fastest Growing Private Company
Gross Sales: $102,447,000
Evertek purchases bulk assets of Cendyne along with brand name. We sell off the Cendyne inventory and then re-purpose the brand name for a line of computer peripherals. We continue to sell Cendyne products to this day.
Gross Sales: $112,908,000
Evertek purchases bulk assets of Krista Micro, along with brand name.
Gross Sales: $143,054,000
Strong sales of Evertek’s “Genica” branded cases, keyboards and mice help to round out Evertek’s balance of distribution and closeout product.
Gross Sales: $140,931,000
Evertek continues to expand internationally and exhibits at CeBit in Hanover, Germany
Gross Sales: $163,990,000
Computer Geeks is named a Top 50 Web Retailer in Internet Retailer Magazine.
Gross Sales: $164,721,000
Evertek continues to grow fueled by increasing International sales of notebooks and hard drives and wireless routers
Gross Sales: $172,529,313
Evertek is named a VAR 500 “North America’s Largest Solution Providers”
Large scale flooding in Thailand results in a massive worldwide hard drive shortage. Evertek is able to supply large quantities of hard drives as an alternate supplier.
Gross Sales: $151,254,695
Genica (Evertek’s parent company) is named an Inc 5000 Fastest Growing Private Company
Genica is also ranked among the 13 largest computer resellers by San Diego Business Journal.
Geeks.com and our showroom sales continue to increase.
Gross Sales: $126,254,194
Evertek continues to strive to meet market needs
Gross Sales: $70,621,376
Evertek purchases 160,000 square foot distribution facility on Business Park Drive in Temecula, CA.
The Computer Geeks retail store is moved to a local mall to continue serving customers in the Oceanside area. We close that location within a few years due to waning interest.
Genica is named a Top 16 Technology Solutions Provider in the San Diego Business Journal.
Gross Sales: $66,311,550
Geeks.com closes after 18 years in business. A difficult time for all of us. Geeks would eventually re-open as a much smaller operation in later years.
Gross Sales: $63,768,444
Android Tablets are hot and Evertek sells tens of thousands worldwide to help resellers take advantage of the trend.
Gross Sales: $60,724,845
Evertek celebrates its 25 Birthday with an awesome day bowling.
Evertek starts to distribute an increasing number of Refurbished Apple SKUs focusing on MacBooks, iMacs and iPads
Gross Sales: $67,432,819
With the computer reselling landscape rapidly changing from brick and mortor to Amazon and eBay, Evertek embraces the change and continues to welcome a new stream of online resellers.
Evertek is the wholesaler supplying many marketplace resellers on sites such as Amazon, eBay, Rakuten, Sears and many others.
Gross Sales: $58,056,589
Evertek best deal of the year: 8,700 Hitachi He10, 10 Terabyte hard drives. We were able to save our customers over $100 per unit below wholesale market prices at the time.
Gross Sales: $49,773,661
Evertek’s strength in Apple products continues as we become one of the world’s best wholesale sources of reconditioned MacBooks, iMacs and iPads. A key supplier to Amazon (Renewed) sellers.
Gross Sales: $40,294,061
Renewed emphasis on refurbishing and finding ways to put old computers to better use.
As we start our 30th year, Evertek is a smaller and more streamlined company. We have mirrored the PC industry in its tremendous growth, and eventual slow down. We have adapted with the times to mirror what the market needs.